This is a project we designed for a real estate company called Booming that offers investment opportunities in Detroit, Michigan.
For this project, we created a logo that features an arrow and a house. Arrows are symbols of direction and movement. Logos with arrows add a sense of energy to a brand and suggest ideas of growth, precision, aspiration, and progress.
We used the roof of a house, an immediately recognizable image that people associate with homes and real estate.
In summary, using blue in the logo can convey a variety of positive values, ranging from trust and security to calmness and intelligence, helping to position the brand favorably in the minds of consumers.
