01 - INITIAL MEET-UP
We schedule a virtual call or meet in person. We chat, get to know each other, we listen to you and you tell us about your project.
02 - YOUR VISION, YOUR BRIEF
A brief is a document with a series of questions that will help you clarify the idea or concept you want to convey with the logo.
03 - DEEP DIVE INTO YOUR BRIEF
We read it, highlight what resonates the most, read it again, underline key words, and write them in large letters.
04 - INSPIRATION & DESIGN
We take a few days to research the competition, create a mood-board with images, fonts, and colors that help us define the look & feel of the brand.
05 - CHECKPOINT MEETING
Here we confirm that we are heading in the right direction.
06 - CONCEPT PRESENTATION
We send you a PDF with three logo proposals, including fonts and colors. Each proposal comes with respective mockups to give you an accurate idea of how the brand will look in use.
07 - REFINING THE CHOSEN LOGO
We create variations based on the chosen logo.
08 - FINE-TUNING
If there is anything you would like to try, adjust, or correct from the presented options, this is the time to do it.
09 - FINAL DELIVERY
We deliver the selected proposal in a graphic pack.